News Roundup: 9-02-10 Day Coverage

2 09 2010
  • TV Squad wants to know your favorite Beverly Hills 90210 scene or moment.
  • PopEater has a look at Celebs Who Got Their Start On 90210.
  • PopEater also did a roundup of YouTube videos which use the BH90210 themesong.
  • BuzzSugar has a fun trivia quiz. I scored 100 percent.
  • CinemaBlend offers some interesting BH90210 facts and shares the writer’s recollection of watching the show.
  • The Washington Post shared some of their favorite BH90210 moments.
  • RedEye put together a photo gallery of characters from both versions of 90210.
  • Television Without Pity has a 31-page look at the BH90210 pilot. Yes, 31 pages. And it’s pretty humorous.
  • The Big Lead has a look at their favorite characters and moments.
  • Soap Opera Weekly, where I used to intern, put together two slideshows: Where Are They Now? (which has at least one mistake) and 90210/Daytime Crossovers.
  • Legacy.com has a nice post called Remembering Aaron Spelling On 90210 Day.
  • HitFix has a look at one of the show’s continuity errors, though their comment that Scott’s death was “a sweeps stunt” can be refuted by my interview with Charles Rosin (executive producer, Beverly Hills 90210), where he explains how the storyline came about.
  • Check out this collection of Beverly Hills 90210 baseball cards.
  • Nylon compared the original version and the new version, albeit with a few inaccuracies.
  • Go Fug Yourself, which has been very good to me, has a humorous look at some of the show’s fashion.
  • EW.com linked to their oral history of BH90210, which was published circa the series finale. I had never read this before. Do take the time to do so.
  • Yahoo has a look back at Luke Perry (Dylan, Beverly Hills 90210) and Jason Priestley (Brandon, Beverly Hills 90210) participating in a Project A.L.S. event at baseball games in 2002.
  • The Palm Beach Post mentions some of the musical acts that appeared on BH90210.
  • Flavorwire has an interesting look at BH90210-Man Men character parallels.
  • Gawker shared their favorite BH90210 memories, although some of the descriptions aren’t accurate.
  • Variety shared their picks for great moments.
  • MTV has a poll asking which of the guys they list, from both versions of the show, is your choice hottie.
  • Zap2it has a Where Are They Now? photo gallery for the original cast, though not all of the entries are completely up-to-date.
  • Zap2it also has a look at what they’re calling teen-y moments.
  • PEOPLE.com has an interview with Ian Ziering (Steve, Beverly Hills 90210), where he claims he tried to organize a reunion for today. Not sure I believe him. A rep for 90210 told me The CW had no comment.
  • PEOPLE.com also has a list of their picks for most memorable BH90210 moments.
  • The Huffington Post put together a photo gallery of what they’ve deemed to be ridiculous things about BH90210, but at least one of them isn’t accurate.
  • Idolator has a look at some of the songs that were featured on one of the BH90210 soundtracks.
  • The B.S. Report has a humorous and thorough, but not entirely accurate two-part podcast in honor of 9-02-10 Day where they give out 90210 Awards.
  • ESPN has a look at some of the athletes who guest-starred on BH90210.
  • Forbes has a list of life lessons to be learned from BH90210.
  • The Hollywood Reporter has an article about some of BH90210’s cast and crew.
  • Vanity Fair made a list of their picks for best BH90210 cameos.

I’m sure I missed some, so feel free to leave links in the comments.





Happy Birthday Rob Estes!

22 07 2010

Estes (Harry, 90210) turns 47 today.

Check out this clip of Estes and Laura Leighton (Sophie, Beverly Hills 90210) on Melrose Place, which was created by Darren Star (creator, Beverly Hills 90210) as well as executive produced by Aaron Spelling (executive producer, Beverly Hills 90210) and E. Duke Vincent (executive producer, Beverly Hills 90210).





Cliffnotes: Uncharted terriTORI

20 06 2010

While waiting on line at a book signing for uncharted terriTORI by Tori Spelling (Donna, Beverly Hills 90210), I finished half the book.

It wasn’t that I was bored or anything. I was standing with some great people (hi, Lindsay!) and seething with jealousy at the girl who came wearing a Donna Martin Graduates shirt and a Beverly Hills 90210 pocketbook.

It’s that the book is that easy to read. The conversational tone and style comes as no surprise to someone who has read both of Tori’s prior books, sTORI telling and Mommywood. You breeze through them in part because you feel like Tori’s talking to you and in part because you’re on a journey, Tori’s journey.

sTORI telling took you through Tori’s life as far back as she could remember up to about 2008. Mommywood overlapped slightly but continued telling the story of her life with a focus on the major new task she faced: parenting two children. And uncharted terriTORI invites you into the next phase of Tori’s life, the uncharted territory she ventures into as a wife, mom and businesswoman.

What I noticed as I was close to finishing the book and thinking about what I would write on TDW is that, unlike other times I review books for TDW or plan to look at them in a scholarly way, I did not mark it up. There were no notes in the margins, no sentences underlined and no words circled. I couldn’t figure out why. It’s not as if the books are delicate masterpieces. Was it because they were by Tori Spelling, an actress from my all-time favorite television show? Quite possibly.

And then I realized I didn’t mark up Candy Spelling’s book Candyland either. It reminded me just how god-like I consider Aaron Spelling, the man largely responsible for creating the teen drama genre. I associate Candy and Tori with him, him with Beverly Hills 90210 or Tori with Beverly Hills 90210 and the show with him. No matter how you slice it, The Spellings are a family I feel indebted to.

It’s no surprise then that my favorite parts of uncharted terriTORI were reading about Aaron, Candy and Tori’s brother Randy. As I had in the past, I cried reading about the deterioration of Tori’s relationships with her mom and Randy, her reflections on what was and what they had become.

Of seeing Randy for the first time in two years, Tori writes, “I looked at Randy’s hands: they were hands I’d known for most of  my life, I knew them so well, but I didn’t recognize them anymore. Did his hands change in two years, or had I forgotten them? We’d been so close. We were best friends. Then life went a certain way. It made me sad.” I realize that I have a not-entirely-healthy feeling of investment in this family, but if your heart doesn’t break reading that, you might want to make sure it’s not made of stone. Thankfully, as the title of the next chapter implies, the physical reunion that night was “the start of something.” I hope that something never ends.

Tori, Candy and Randy’s reunion that night takes place inside the Spelling Manor at a Christmas party complete with men dressed as toy soldiers, a Santa Claus and candy room. I never tire of hearing about the mansion, and that’s even after spending a great deal of time pouring over Candy’s descriptions of it in her book. But no matter how vivid the details, I still cannot comprehend it. I’m not sure what it says about me that one of my dreams is to one day see it in person, preferably at a Candy-hosted party. But I digress…

I cannot mislead you: discussion of BH90210 is few and far between, with sporadic references along with a few continuous pages on Tori’s current relationships with some of the cast. As little as there is quantity-wise, there is a lot of quality and I am fighting the urge to reprint everything she said. That, of course, would not be fair to Tori — you should buy the book if you want to know it all! — but I will share some parts. There’s the quote I posted earlier this week, “working on 90210 was an amazing experience that I wouldn’t trade for anything,” and, as teased on the book’s inside jacket, the “I Hate Tori Club.” Now it’s not entirely clear to me that this is an actual “club” in which the BH90210 castmates actually partake, but the phrase is used to demonstrate Tori’s realization that many of her former co-stars have serious beef with her. Referenced are the entire (young) original cast with the exception of Douglas Emerson (Scott) and the inclusion of Tiffani Amber Thiessen (Valerie). It’s sad and surprising to read.

“Why did they all hate me?” Tori writes. “I was the sweet one. If it was high school (which it pretended to be and in so many ways was, I’d have been voted most popular.” At first I found this to be rather cocky and hard to believe but then I remembered what BH90210 writer-producer Larry Mollin told me in our interview: “She became a very good actress and a lovely person. Whereas all the kids kind of got jaded about the show, she always came in ‘Where’s the new script? I can’t wait to read it.’ Lovely, lovely gal. A trooper. We had some great times with her. Really well-liked by everybody. She was a trooper.” (Emphasis mine.)

What changed? I couldn’t begin to tell you. And I’m not sure Tori can either. “It was so weird,” she writes, “when we were in high school we acted like grown-ups, but now that we were grown up, it felt like high school. I thought it would be a good idea for us all to go down to the Peach Pit and talk it out over some sodas–that if is Nat, proprietor of the Peach Pit, didn’t hate me too.” Maybe that meeting will happen eventually (but probably not at the Peach Pit). In the meantime, I was comforted to know that Tori isn’t entirely alone in the BH90210 universe. She cites Jennie Garth (Kelly) as her “sole defendor.” (She also shares, in a different part, that Jennie introduced her to the word “wootle.” But I am definitely not defining it here. Read the book!)

I think we, myself included (especially as I repeatedly try to get interviews with anyone and everyone from the show), forget how deeply personal and life-changing their experiences together were. While I don’t think Tori quite forgot, too, she did experience a bit of a wake-up call. When she sees a doctor in hopes of determining the cause of headaches that have continuously plagued her for years, the doctor wants “to know what happened ten years ago when they started.” Tori writes, “Not to be melodramatic, but I gasped. I knew exactly what had happened ten years earlier: 90210 had ended. Being on the show was the only life I had known for ten years, starting at age sixteen. I went in a girl and was expected to come out a woman. In some ways I did. But it was also kind of like being pushed out of the nest and expected to fly with no safety net. My headaches had emerged then and never gone away.”

Of course, there’s so much more to the book than discussion of the Spelling family and Beverly Hills 90210 but it’s clear how interconnected everything is and you realize that the way family and work impacts all facets of her life is not all that different from the way it does ours. I think we tend to envision celebrities as living a life of leisure. We often forget that they have bills to pay, families to care for and businesses to run. In fact, Tori’s struggles are struggles we all face: the challenge of balancing work and pleasure, the insecurities that come with trying to be the best mother and wife you can be, the stress of earning a steady income, the pressure to be considered beautiful. I’m not going to pretend that Tori is just like me but there are universalities, commonalities to the issues she deals with.

But one of the things Tori and I have in common actually isn’t so universal: a dislike of the tabloids and gossip industry. Much of America relishes the lies those publications, both print and digital, spew, without realizing that they are in fact lies. I love that Tori had the guts to admit how the fabrications and sensationalism made her feel, how they impacted her life. I think if more celebrities came forward and directly addressed it — yes, going against the “all press is good press” and the “if you ignore it, it will go away” mentalities — we’d all be a lot better off.

But back to Tori: another aspect I love about all three of her books are the sections of glossy pages featuring personal photos. I love putting faces to names and seeing snapshots, literal moments in time, featuring the people we’ve heard so much about. Of course, watching Tori & Dean: Home Sweet Hollywood is helpful for that as well and may make some of the photos as well as the stories (like the cross-country RV trip) redundant.

But seeing those family photos, learning with such ease the behind-the-scenes of the life of Tori Spelling, realizing you deal with some of the very same issues, you can’t help but finish the book feeling like you know her. The Guncles are your Guncles, Mehran is your gay husband, Dean is…well, nevermind. You feel like you know Tori Spelling and you’re a better person for it.

In her dedication Tori writes, “To everyone reading this book… Find your hope within and let it inspire you on your journey. Write your own happy ending!” Tori spends much of the book sharing how she learned that lesson and I think there are few things in life more worth knowing.

*****

The book signing I went to happened to be on the day uncharted terriTORI was released. I left Gossip Cop quite early in order to make it back to Long Island and about 30 minutes northeast of where I live to the book store that was hosting the signing. I had been there once before, circa 2004, for a signing with Nicholas Sparks and his brother Micah. I didn’t know how many people to expect but I recalled that at Sparks’ signing, there was an area for everyone to sit as Sparks read a passage and the brothers took questions and the area wasn’t that big. I concluded that Tori’s signing would be similarly set up and similarly attended. Boy was I wrong.

I arrived about an hour before the event’s scheduled start, and thought I would have time to kill. To my surprise, there was already a line out the door. Inside, I saw that the line snaked much of the store’s perimeter and a cashier told me people had started lining up at 1pm, a good six hours before the signing was supposed to start. Damn, I thought. I promptly purchased the book and joined my mom on line. I spent the next three hours intermittently chatting with the people around me but mostly reading .

As the line slowly moved and Tori came into sight, I become paparazzi-like (lord, forgive me) and started snapping pics. We were not allowed to pose with her, but could have someone snap our photo as we handed her our book to be signed (my photo turned out pretty disastrous but what can you do?). We weren’t supposed to stop and chat either but, hell, I wasn’t going to listen to that. The 30 seconds I spent face-to-face with Tori were the fasted 30 seconds of my life. I can’t tell you what I said exactly — I honestly don’t remember — but I pitched her an interview and gave her my business card. And just like that, it was over. I walked down the stairs, surprised I hadn’t burst into tears but still needing to steady myself and catch my breath. My mom followed (she had gotten my copies of sTORI telling and Mommywood signed) and we left.

I think the smile is still plastered on my face.





News Roundup: Gossip Girl, 90210, One Tree Hill and More

13 05 2010
  • Ad Age has an interesting article on how Gossip Girl actually is successful, but the Nielsen ratings don’t show it. It is based on a study by Optimedia, which created “Content Power Ratings.” The Nielsens rank Gossip Girl as the 125th most popular show but Optmedia argues it should be 14th based on all the ways it engages an audience (as opposed to just through watching TV).
  • Chuck, executive produced by Josh Schwartz (executive producer, Gossip Girl; The O.C.) was renewed by NBC.
  • Beverly Hills 90210 will start from the beginning on SoapNet tomorrow. With the recent scheduling changes, the episodes will air at 11am and noon and then repeat at 4 and 5pm.
  • The new issue of Us Weekly has an interview with Tori Spelling (Donna, Beverly Hills 90210) and hubby Dean McDermott on their vow renewal, plus lots of pictures, including one of Tori with brother Randy Spelling (Ryan, Beverly Hills 90210) and mother Candy Spelling (wife of Aaron, executive producer, Beverly Hills 90210).
  • The New York Times has an interview with Kellan Lutz (George, 90210) about his work with Calvin Klein.
  • Ausiello says “The CW is said to be strongly considering renewing both One Tree Hill and Life Unexpected for 12 episodes apiece.” But he has a very important disclaimer at the top: “The below info is purely speculative and should by no means be taken as gospel.”
  • There’s a feature on Jana Kramer (Alex, One Tree Hill) in the June issue of Maxim. Warning: NSFW!
  • TodayOnline.com has an interview with Joshua Jackson (Pacey, Dawson’s Creek) and some others, mostly about Fringe.
  • Carolyn Hennesy (Mrs. Valentine, Dawson’s Creek) received a Daytime Emmy nomination for her work on Days Of Our Lives General Hospital.




News Roundup: 90210, Gossip Girl, One Tree Hill and More

14 04 2010
  • Be sure to check out The CW’s site for all the new video content this week.
  • Last night’s 90210 (1.45 million viewers) rose a small bit in the ratings compared to last week.
  • TVGuide.com has a short and somewhat spoilish video interview with Tristan Wilds (Dixon, 90210).
  • Dustin Milligan (Ethan, 90210) appears in the first webisode of Point Of No Return (or is it just called Ghostfacers? I’m confused), a Supernatural spin-off, which will launch tomorrow on The CW’s site.
  • Interview Magazine has an, um, interview with Kellan Lutz (George, 90210).
  • Gossip Cop busted a story from Star claiming Candy Spelling (wife of Aaron, mother to Tori and Randy) offered Tori Spelling (Donna, Beverly Hills 90210) $10 million to divorce her husband, Dean McDermott. As you might expect, it’s not true.
  • Chace Crawford (Nate, Gossip Girl) is working as a guest editor for Grazia, a British fashion publication, this week.
  • MTV has a short and somewhat spoilish video interview with Michelle Trachtenberg (Georgina, Gossip Girl).
  • Kristin is reporting that One Tree Hill has a “better than 50/50″ chance at renewal and that it looks like OTH and Life Unexpected, starring Kerr Smith (Jack, Dawson’s Creek), will get 13-episode orders, though nothing is known for sure.
  • USA Today has a Save Our Shows survey, where you can pick “keep,” “drop,” or “don’t care” for shows that are on the bubble, including OTH and LUX.
  • Olivia Wilde (Alex, The O.C.) has been cast in the movie Butter.




News Roundup: Gossip Girl, The O.C., One Tree Hill and More

23 03 2010
  • Be sure to check out The CW’s site for all the new video content this week.
  • Last night’s Gossip Girl (1.9 million viewers rounded up) rose a bit in the ratings compared to last week.
  • Josh Schwartz (creator, Gossip Girl; The O.C.) and Stephanie Savage (creator, Gossip Girl; executive producer, The O.C.) have signed a deal to form their own production company, Fake Empire, under Warner Bros. TV.
  • The Wrap has an interview with Schwartz and Savage about their partnership. Among the highlights: an interesting question about the Gossip Girl spin-off and a reference to Aaron Spelling (executive producer, Beverly Hills 90210) and E. Duke Vincent (executive producer, Beverly Hills 90210).
  • Chace Crawford (Nate, Gossip Girl), Sebastian Stan (Carter, Gossip Girl), Michael Cassidy (Zach, The O.C.) and whoever else was in the running for Captain America have not gotten the part. Chris Evans was offered and has accepted the role. Some six degrees: Evans is the brother of Scott Evans, who has been playing the love interest of Brett Claywell (Tim, One Tree Hill) on One Life to Live.
  • Queer Sighted has an interview with Claywell about his storyline with Evans on OLTL and their firing.
  • Zap2it has a recap and video of Shannen Doherty (Brenda, Beverly Hills 90210) on Dancing With The Stars last night.
  • Zander Eckhouse, son of James Eckhouse (Jim, Beverly Hills 90210), will star in Huge, an ABCFamily series.
  • Star News has an interview with Mary Beth Peil (Grams, Dawson’s Creek). Have you read my interview with her?




Exclusive: Charles Rosin Talks Beverly Hills 90210, showbizzle and More

14 03 2010

Think the Spellings are the only real-life Beverly Hills 90210 family? Think again. Meet the Rosins: Charles, Karen and their daughter Lindsey.

As you may recall from my previous interview with Charles, he was the executive producer of Beverly Hills 90210 for its first five seasons. Karen wrote nearly 20 episodes between 1991 and 1994 and Lindsey had a memorable cameo in Episode 2.o6, Pass/Not Pass, as a little girl asking Brandon (Jason Priestley) to dance the hukilau at the Beverly Hills Beach Club.

I mentioned in January that my interview with Charles was one of my highlights of TDW Year One. I never dreamed I’d interview him once–let alone twice and this time in person. But that’s exactly what happened in January on a weekday morning in New York City, where Charles, Karen and Lindsey came to promote their new media venture, showbizzle.

Charles and I sat down to talk about showbizzle and, of course, Beverly Hills 90210.

TeenDramaWhore: If you had to give your elevator pitch for showbiz, what would you say?

Charles Rosin: Showbizzle is a digital showcase for emerging talent that combines a webseries called showbizzle with a platform for talent away from the immediate pressures of the marketplace. So it’s two mints in one: it’s a show and it’s a resource for emerging artists. The show is populated by emerging artists and it was really conceived by emerging talents, namely Lindsey Rosin being the first one to be showcased, as the writer and director of the majority of the shows. So that’s the basics of it.

Unlike so many people who do webseries, what they’re hoping is “Oh, everybody loves our webseries and we create so much action and energy, FOX or The CW will find us and want to put us on the air.” We’re not interested in that. If we wanted to do something specifically for broadcast or cable, we would go into the room with those people and say “We think this works for your medium because…” But we like this form, the potential of it, the idea that you can just do what you want to do and not have to go through committees. From a business standpoint, there’s ownership potential that works in the current marketplace.

So the premise of the webseries is that Janey, a young wannabe screenwriter, who is very plugged into the culture of Los Angeles, sits in a coffeehouse in L.A. trying to write her screenplay and looking forward to all her friends who stop by and interrupt her from that. That’s the basic premise of it. What is a lot of fun about it is that for someone like yourself and the audience that you know, that although you meet all these disparate characters doing these short little two-minute snackable, for-the-digital-world kind of stories, you start to realize these characters are related and there is a serialized story. It builds to a serialized place. We’re fans of that. We try to do it with humor and insight and with a lack of snarkiness that is so prevalent in the digital world. We try to do a show that’s engaging.

One of our slogans is, “Just take a little bizzle break.” The one thing about all media, all the shows you cover–and thanks for even thinking about showbizzle in relation to it–is what they really are is diversions. Somehow in the last 20 years, the importance of the television business, the shows that are made, have been thrown so far out of proportion because of the material value of it. But all they are–we have a lot of issues going on the world–is just a little place to get a respite, to get a chuckle or a laugh. One of the things that Lindsey really values is when her friends say, “That happened to me” or “I’ve got a story.” The whole social network aspect came from Lindsey saying, “We should ask our viewers what’s happened to them,” because even though it’s very specific to Hollywood, because that’s where we’re set, at the same time trying to get ahead in life and figuring out what you’re going to do and using every connection you have when you’re kind of an adult but not really an adult, is something [everyone goes through] and we wanted to explore that.

TDW: How did showbizzle start? Who came up with the idea?

Rosin: The origins of showbizzle go back to a day in December in 2005 when Disney announced they were selling Lost on iTunes, which effectively meant the end of the syndication model that financed network television. Producers would make X number of shows and if they had enough, they could sell them to the local stations and other places, and that’s how the revenue would come back to the companies and people would profit from that. Fortunately, I benefited from that twice. Once from [Beverly Hills] 90210 and more recently Dawson’s Creek, which moved into profit because of the syndication of it. But when you sell something prior to syndication, it dilutes the value of the syndication and to do something that as dramatic as to put episodes on iTunes the day they’re running or the day after they run is a fundamental change.

I started thinking about that and how network television was going to be changing. In the spirit of “everything old is new again,” I started thinking about branded entertainment, which goes back to the pre-network era, where with the television of the 50s, companies–Chesterfield Cigarettes, Lucky Strike, Kraft, General Electric–would come in and buy the half-hour or the hour and be totally associated with the show, whether it be variety or comedy or drama. They all had that. That’s how the revenue was derived. I started to think about what company had the resources to do this and is currently not an advertiser on network television. I realized that anyone who was going to put their name above an entertainment project was going to do it and want total ownership and control and then go to a network or then go wherever they want to go.

So I approached Starbucks about a project called Starbucks Presents. We did this in the winter-spring in 2006. We were trying to create a social network for the people who use Starbucks, in store or at home, and program hours of different ways to do things. At the core of it was a daily soap opera about what goes on in a coffee house. Showbizzle is the distillation of that idea. By the way, Starbucks’ response was “Don’t bother us. Come back to us in 5 years. We’re in the music business.” They’re no longer in the music business. They’re still in the coffee business.

TDW: Where does the name come from?

Rosin: Well, we wanted to call it hollybizzle for a while but it was taken. So, showbizzle, not quite show business. And certainly Snoop Dogg is very “fo shizzle” and made my kids laugh. We were sitting around the dinner table–I have two other children besides Lindsey–and we came up with that and said let’s see if that one will work. We like the name quite a bit. It’s friendly and open.

TDW: What is your role on a day-to-day basis? Is this now your full-time gig?

Rosin: I teach at UCLA and I still develop shows. I was very active in the business from the late ‘70s to about 2005. Found my name wasn’t on the lists that I liked anymore and this was a place to do it on my own. The idea to get more sponsorships, provide things for the community–that is where I spend a lot of my time [with showbizzle]. I think like 85, 90 percent of the time I still do other forms of writing and developing other projects as well. I like teaching and I like doing this. If J.J. Abrams called, I’d answer.

TDW: What is Lindsey’s role?

Rosin: I get to refer to her as “the talent.” She’s the writer and director. The other woman who did a lot of writing and directing for the first season is a woman named Arika Mittman and Arika just won a Humanitas Prize for an episode of South of Nowhere that she did. Arika was my assistant on Dawson’s Creek. She’s terrific and very talented and gets along very well with Lindsey. Arika, she’s someone who in a different lifetime would’ve been head of daytime. She plotted the serial a little bit with Lindsey. But Lindsey, I say to her–sometimes to her consternation; it’s a family business and all–anytime she’s involved with the site, it’s better on all levels.

TDW: What has been the response you’re getting from people in the business?

Rosin: I think they admire the effort and realize we’re pioneers. This is not formed. People haven’t done things like this. They always ask, “How are you going to finance this?” and I kind of talk about it but steer away from it a little bit. It’s designed to be branded entertainment and we’re here in New York now to try and find brands. We’re hopeful that we can and we present something that has potential and is different. There’s certain things we did in the first year–we did a lot of monologues; we didn’t emphasize the cinema. We’d like to have a little more production value. Lindsey has a lot of ideas for the second season. We know where to pick up the show and what kind of sponsors we’re looking for. Forms follows function, after all…

TDW: You mentioned finding sponsors. Is that what you did on this trip?

Rosin: One of the most difficult aspects of doing webseries is, whether you’re doing six episodes with friends in your dorm room or if you’re trying to do something to ultimately become a daily habit on the web, is to get the levels of support that you need. When you do branded entertainment, you want to get to brands. Brands have not been oriented to this. So we’re starting to see the change and transition as more and more brands advertise or consider sponsorships and realize that it might be worthwhile to look at certain web series, to brand projects and put their name above the title and all that. It’s a question, though, of “how do you get access to that?” One of the ways is you do something and it goes viral and they come to you and say, “How do you do that?” The other way is to do some work, you put it together, you have more ideas, you go to the brand and say, “With your marketing support, we do A, B, C, D and E” and that’s the method we chose. Creatively, I think showbizzle is somewhere in a middle ground or at least between premium high content and user-generated. We want it have the feel of an independent but be scripted.

There was an event [this week] called Brand In Entertainment, which was an event to meet people who are independent purveyors of content and meet brands and those that are interested in the sector or interested in tipping their toe in. It’s a risk-adverse world, especially after the financial meltdown. It’s all going very slowly. But I had meetings with one or two other people who have access to brands and I wanted to let them know what we’re doing. It was a business-oriented trip.

TDW: You mentioned that you have people who are just starting out in Hollywood playing the characters in the webseries. Is anyone getting “noticed” from it? Any success stories?

Rosin: The thing that’s interesting is remember my original definition: digital showcase, emerging talent away from the immediate career pressures of the marketplace. So really, it’s only about a creative expression. Too much discussion in Hollywood has moved away from any form of creative satisfaction and is only based on business elements. That’s why you always hear about returning an investment and all that. Well, what about creative satisfaction? So the goal of [participating] is not necessarily to further a career but to allow them to perform. We are going to try and accelerate it. We’re going to formally announce soon that we’ll have a rotating group of casting directors as residents and we’ll supply short little monologues and encourage our community to perform them, upload the video and guarantee them that the ones the casting directors like the most, they will comment on them and be on the homepage. You get on the digital showcase. You’re in our community and now you get to be singled out. That might help.

This time last year, a cute little blonde came in and started [working for us], making calls to colleges for outreach. She was really nice. One weekend she told me she had to go to New York. For my class at UCLA, I was putting together a list of what [new] shows [the networks] had ordered so we could [evaluate] them and I saw the girl’s name. It was Brittany Robertson [Lux on Life Unexpected]. She was the girl making our calls. I had Subway sandwiches with her for weeks. I sent her an e-mail and said, “Either you get major kudos or someone has stolen your name!” Now she didn’t perform on showbizzle and I don’t think necessarily that people have seen someone on showbizzle and said, “I need that girl or that guy,” but I think it gives people the confidence to be that girl or that guy.

In the second season we may go after a few names that people know to play little characters. It’ll probably make a difference. Two of the biggest names so far have been Fran Kranz, who was on Dollhouse and was just terrific, and James Eckhouse [Jim], who isn’t in the same demographic. But people can come [to showbizzle] for various reasons. As Lindsey likes to say, they can choose their own adventure. They can focus on getting industry resources or they can focus on the show, they can express themselves, they can take a bizzle break from all the troubles in life.

TDW: What lessons from Beverly Hills 90210 have you been able to apply to showbizzle?

Rosin: The main thing I learned from [executive producer] Aaron Spelling is you make a show for an audience. The audience satisfaction really matters. We continue to adjust to what our audience is looking for, what they say they want. The other thing, which I always like to say, is showbizzle is low-budget production. We were able to do a little content for not very much money but still paid people and all that. 90210 was lower-budget production. We had much less money in the first two or three years than what was there afterward. When we built the college set, that was a big thing for us. We didn’t have big restrictions. The first few years we did. We learned how to do something economically and you learn how someone is paying for all this. Usually that someone is your corporation, whether it’s Disney or Fox or Aaron Spelling. In the case of showbizzle, it’s us. You have to be prudent. Production we were able to handle very well. It’s the digital stuff, the Web site stuff that sometimes spirals out of control.

TDW: I was curious to know if you and Karen were already married when you started working on the 90210 or if the relationship was born out of the show.

Rosin: I met a really cute girl in 1976. We were married a year later in 1977. We’ve been together a long time.

TDW: That is a long time.

Rosin: Yes, we’re very old.

TDW: I know she’s had a career of her own but she wrote close to 20 episodes of Beverly Hills 90210.

Rosin: She wrote the best ones. It was an interesting thing. Mr. Spelling had had a bad taste in his mouth about putting a married team on a show from when he did Dynasty. He never really wanted to let Karen come on the staff and be a permanent part. It allowed her to stay home and raise our kids, which is a great thing but at the same time, she really deserved a lot more recognition as a writer, as a writer-producer, and didn’t really get that from 90210 and I always feel badly about that. But it was circumstances beyond our control. I really love collaborating with her, and I really love collaborating with Lindsey, because you find out with writers, all writers have strengths and all writers have weaknesses. A lot of writers who really excel at dialogue have trouble organizing the story, the scene dynamics. That’s what I do in my sleep. But I’ll struggle over dialogue for hours and hours. So it was a really nice fit with us. One thing I would to say anyone who is starting out and is thinking about collaborating, is that you have to feel whomever you’re collaborating with brings more to the party than you do. You’re not carrying them but you’re benefiting from them. And that’s my relationship with Karen as a writer. Anytime we work together, it gets better.

TDW: I know you did commentary for the earlier seasons of the DVD sets.

Rosin: Karen and I were asked to do it on season 3 and I did an interview for season 4.

TDW: Since season 4, there’s been no extras. We’ve had seasons 5-9 with no extras.

Rosin: Want my opinion? Because there’s nothing to say. The show ended with season 5, in my opinion. Season 5, if you were going to do one, the person you’d need to talk to is Luke [Perry, Dylan] because Luke was so important in those first 12, 13 episodes where he has his money stolen and has his whole depression and anger, leading to the crashing of his car. Luke drove those first 13 and it was a pleasure to do them with him. He had such intensity. If he’s not going to talk about it, then what are you going to say? Tiffani [Amber Thiessen, Valerie] would’ve been the other person to talk to for season 5.

TDW: Some of us have also been upset with the cover art and that many songs have been replaced on the DVDs or scenes were cut because of songs issues.

Rosin: Knowing how much Mr. Spelling cared about the audience, the fact that the music isn’t up to the standards that we had, he’d understand it as a businessman but he’d be rolling over in his grave.

TDW: I heard you were once working on a 90210 spin-off concept with Aaron.

Rosin: When we were thinking about moving forward with the college years, we also proposed they could spin-off a West Beverly High series but they didn’t want to do that at that time. Then in the year 2000, Spelling wanted to do it and I was hired to do something on it but it didn’t turn out to be what they were looking for. It was like 90210, the next generation. I think it had the exact tone of the high school shows but it was just for a different generation of high schoolers. Instead we have this bastardized version that’s on now.

TDW: What was your reaction when you first heard about the one that’s on now?

Rosin: The first reaction was that it just shows how important the brand is and how much branding means. Every generation has the right to do anything. I don’t own it. It was Viacom, Spelling. Darren Star created the show. It was more his world than it was mine. I was there to do something much specific. But now I’m more excited by a show like Life Unexpected than recycling shows from a different era just because of their title. I don’t feel [the new show] has that much in common with the original other than it has a high school premise and it’s in Beverly Hills. But tonally, from what I’ve seen, it doesn’t have that much in common.

TDW: Not sure if you’re aware but they recently killed Jackie Taylor [Ann Gillespie].

Rosin: Why?

TDW: They did this whole cancer storyline.

Rosin: I understand that. When you run out of ideas, you get people sick. No offense to Joey [E. Tata, Nat], but we were struggling and had to do 32 episodes. So Nat’s going to have a heart attack [Episode 4.18, Heartbreaker]. If you see characters getting sick like that at random, it’s usually evidence of a bankruptcy of ideas, in my opinion.

TDW: It came out recently that Rob Estes [Harry, 90210] is leaving the show and people are very surprised. “He’s supposed to be our patriarch. He’s supposed to be our Jim Walsh.”

Rosin: I would imagine that you do things like that when you realize a few things have happened. After the 5th year when I left [the original], so did Gabrielle Carteris [Andrea] but so did Jim Eckhouse and Carol Potter [Cindy]. At a certain point, you get to be a mature show. You realize you have to cut your overhead a little bit. You realize the storylines are going to move into a different direction and things are going to be different. So you do make adjustments. Why did Estes leave? Maybe he was profoundly unhappy with what they’ve done with his character. I wouldn’t know that but that’s usually why actors leave. They weren’t satisfied. The show thought they were paying too much money. He wasn’t being utilized, etc.

TDW: It came out recently that Jennie [Garth, Kelly] is sort of cutting ties with the show as well. The media went crazy with it.

Rosin: I only have admiration for Jennie. I don’t see her that often but I know she’s raising a wonderful family. She has political and social issues she’s very committed to. I really admired her on Dancing With The Stars. She wouldn’t have been able to do that at 21, 22. To have that courage, I admire that a lot. Jennie was very loyal to Mr. Spelling, very loyal to 90210 and I’m sure that led her back to [the new show] in a way. One thing you realize is that people do for their careers what they think is best, both in getting in with things and getting out of things. And I never like to comment on that because at a certain point they thought it was a good idea.

TDW: Are you in touch with anyone else?

Rosin: I am. I’m in touch with the guys. Luke, not as much. Hopefully will get back in touch pretty soon. But Jason Priestley [Brandon] I consider a really good friend. I love Ian Ziering [Steve]. He actually helped on showbizzle, doing an interview. And Jim Eckhouse I actually put in front of the camera. So those are the guys pretty much. And I keep in touch with Gabby through her husband, who is my stock broker.

TDW: I spoke with [writer-producer] Larry Mollin recently and he expressed some interest in doing a panel to talk about the show.

Rosin: If you ever want to do something like that, you let me know.

Come back next Sunday for another exclusive interview!

TDW Interview Index








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