After doing the Random Thought where I speculated on reasons for The CW’s mid-season scheduling, I realized it would probably be helpful to examine each of the current teen dramas and their chances of renewal.
As you’ll see below, there’s pros and cons for each show–ones that I believe are enough to warrant either renewal or cancellation. I honestly believe it could go either way. The bottom line, then, is we really just have to wait til May, when The CW officially announces their 2010-2011 schedule.
ONE TREE HILL (Average number of viewers this season: 2.5 million viewers, rounded up)
For: Of the three teen dramas, One Tree Hill has the highest ratings almost every time there’s new episodes. Cast and crew say they feel reinvigorated and have contracts for an eighth season. The network feels confident enough about it to use it as a launching pad for Life Unexpected.
Against: Fans remain split on the quality of this season. There has been a marginal drop in ratings and the show is going on eight years. At some point, someone’s going to say enough’s enough. The network could say the show has run its course and/or they want new blood. They may be more willing to say that this year, if space on the schedule is limited and an old show needs to go so they can bring in more new shows and/or focus on their younger ones. The cast and crew could say the show has run its course and/or they want to try new things. Creator/executive producer Mark Schwahn is working on a new pilot, Nashville, as well as another project for The CW.
GOSSIP GIRL (2.2 million viewers)
For: Buzz is as high as ever, with countless publications willing and ready to report on the shows and its stars. Cast and crew reportedly have contracts for a fourth season. An additional season increases the likelihood of a syndication deal and, of course, a better deal at that. The show has become a “signature” for The CW, one that they still promote heavily, which is an indication of their investment in it.
Against: Fans and critics alike have complained of a drop in quality this year. Ratings are dropping as well. Several cast members have shown an increasing interest in focusing their careers on film and music.
90210 (2.2 million viewers, rounded up)
For: Critics are responding better to this season than the last one. Critics, cast and network have said having Rebecca Sinclair take over has helped. Matt Lanter (Liam) has said he’s pretty sure they’ll get another season–and more. The cast and crew likely have contracts through a fourth season. Canceling it after two seasons would be the equivalent of The CW admitting they were wrong about the viability of a Beverly Hills 90210 spin-off and/or that they weren’t the ones capable of making the idea work. After they bragged about it so much before and during the initial launch, it would be a big embarrassment. A third season would (arguably) allow them to say they successfully created the next installment in the 90210 franchise, one that lasted for a respectable three years.
Against: The show was among the lowest-rated of 2009 for any broadcast network and critics consider it to be largely unsuccessful compared to the original.
Since this is a teen drama site, you’ll notice I didn’t include Life Unexpected, The Vampire Diaries, Melrose Place, Smallville and Supernatural. But for the sake of completeness, here’s my take on those: for LUX, it all depends on the ratings the first 13 episodes get and whether critics love the later episodes as much as they did the first few. Even if the ratings are low and critics turn negative, however, they may still want to give the show a proper season in hopes people will come around if given more time. The Vampire Diaries is a surefire renewal, as it has ratings, buzz and critical acclaim. Melrose Place is in a similar position to 90210 but with two differences: worse ratings and only 1 season. The CW could say the ratings gave no choice but to cancel but they could also renew, citing strengths (as they usually do) by spinning some of the numbers. And like with 90210, giving up too soon would be a sign of a defeat, that their grand plan–especially after Heather Locklear’s involvement–didn’t work out. Some question whether Smallville and Supernatural will get renewals since they’ve been on for quite some time already, but the network has remained positive about both shows and their futures. In two interviews, both less than a week old, Dawn Ostroff maintains she’s very pleased with Smallville this year but the exact future remains to be seen. She made similar comments about Supernatural.
The network technically has 10 spots to fill: two shows per night, Monday-Friday. Renewing all the shows mentioned above, plus America’s Next Top Model, makes 9. Most networks want to bring in more than one pilot. If The CW feels that way, they’ll either have to give a show–either new or old–a limited season or they’ll have to cancel one (if not more) of their current shows.
Fans, bloggers and critics will spend the next several months speculating on which shows will get renewed. There might be stronger indications as time goes by as well as some early announcements, but sometimes a decision in the bottom of the ninth, so to speak, can change everything (as it did with The CW and 7th Heaven/Everwood in 2006). Nothing is 100 percent official until the upfront in May, when the network presents its new schedule to advertisers.
I hope it doesn’t seem like I’m hedging my bets so I’m not wrong. I truly won’t be surprised if any of the teen dramas are renewed or canceled. I wish I could give you a better indication of what will be. The truth is, if you told me Gossip Girl was canceled for the reasons I listed above, I’d say it makes perfect sense. Likewise, if you told me it was renewed for the reasons I listed above, that would make perfect sense to me, too. The same goes for One Tree Hill and 90210. These are the things countless executives at the network will be going back and forth on for the next few months. They’re also privy to information we’re not–such as the exact costs of making each show, the profits they’re making and the quality of the pilot options as well as the quality of the plans the current crews have pitched to them for next season.
In the meantime, if you want a show to get renewed, I encourage you to watch it when it airs–not online and not via DVR. You can also contact The CW via its Web site to let them know what you want to see next season. Many times a strong fan campaign has made all the difference.
Hang in there. We’ve still got a ways to go.
TeenDramaWhore 